Webby Awards 2016 - 2x Nominee, 1x Honoree

YACHT Premiere "L.A. Plays Itself" Video in Conjunction With Uber Surge Pricing

YACHT's new album I Thought the Future Would Be Cooler is out October 16. Prior, they are revealing the video for their new single "L.A. Plays Itself" via playsitself.la. But there's a catch: The video is viewable when Uber begins surge pricing at 1.1x the normal rate in Los Angeles.

Click here to see if the video is unlocked

Here is how it works: